4 Key Reasons to Surrender Your Cold Calling Agenda
If you follow the old traditional cold calling approach, as soon as you dial the telephone your focus is on acquiring a sale. And you’re probably using different techniques and strategies to guide your conversation towards that goal.
But I’m suggesting that you should consider releasing your sales agenda entirely when you make your cold calls. Why? Because whenever you focus on getting the sale, you inadvertently trigger resistance from the other person.
You see, when you have a sales agenda, others feel pressured by your expectations. And whenever pressure is felt, people naturally become wary and defensive. Because it’s just human nature to resist pressure.
Here are 4 powerful reasons to surrender your cold calling sales agenda:
1. Others Can Relax
When you release your sales-oriented agenda, others can relax and be more open to having a relevant, truthful conversation with you. And much more often, you’ll be able to explore together whether your product is a “fit” for them instead of being immediately rejected.
2. You Can Be Yourself so Others Can Be Themselves
When you release your sales agenda, you’ll also stop using the pitches and strategies designed to move things in the direction of a sale. You can become a real person again. You’ll be natural. And others naturally will respond to you.
When you’re being natural, you won’t find yourself trying to force a sale. And on some level, others will sense this. They’ll sense that it’s safe to be less defensive and that they can be much more open to talking with you about whether your product can help them.
3. You’ll Stop Coaxing and Start Helping
If you have an agenda, it will always show up in a variety of ways during your cold calling conversations. Even if you’re trying to be low-key, others always recognize the underlying goal of making a sale – and they almost always respond with resistance.
So what’s the best way to approach your cold calling conversations? By seeing if you can help someone solve a problem. When you do this, you’re not interested in maneuvering anyone into buying anything. Your goal is to identify a problem they’re having, and then explore whether your product can help them.
It’s really very simple. When you’re truly interested in helping the other person, it’s easier for the other person to want to talk more with you.
4. Cold Calling Can Become Enjoyable
When you release your sales agenda, your cold calling conversations become completely focused on your prospects’ world and the problems they may be looking to solve. And for the first time, you’ll see other benefits to cold calling besides the actual idea of closing the sale.
Once you begin to enjoy the idea of building trust with people, your perspective will shift into a new frame of reference. You’re not just wanting to make a sale. You’re interested in finding out whether your product or service can help someone. And if your product isn’t a fit for them, perhaps you can recommend something else to them.
So you see, it’s no longer a win-lose scenario focused around whether you can “win” a sale. It’s more about people, and about being human. And this means that, as a person, you can enjoy cold calling again.
Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his free cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit:
http://www.UnlockTheGame.com.
Ari Galper
Ari Galper, founder of Unlock The Cold Calling Game makes cold calling painless and simple. Learn his cold calling secrets that even the sales gurus don’t know. Listen to a free cold calling audio seminar, visit http://www.UnlockTheGame.com
View all articles by Ari Galper
|
|
IAC Hearing Audio Sound Booth, Mini Studio, Hearing Testing Booth $3,500.00 |
|
|
Nintendo Mini Famicon CD Audio 20 titles Mario Zelda .. $1,499.90 |
|
|
GENESIS JAPAN MINI LP 9 SACD + 8 DVD AUDIO NEW + PROMO OBIS + RARE DU PROMO BOX $1,125.00 |
|
|
Que Audio QPROD-KIT Mini Shotgun Microphone Kit NEW $1,059.00 |
|
|
Hyundai Hmall GQ MINI AG Y CABLE Gyroquadratic Computer Audio MP3 IPOD CABLE $1,021.00 |
|
|
★New Sarotech X10 Cocktail Audio Mini Component Digital Music Streamer+2TB HDD $889.00 |
|
|
★New Sarotech X10 Cocktail Audio Mini Component Digital Music Streamer+1TB HDD $859.00 |
|
|
AUDIO ACCESSORIES TT PATCHBAY MINI SHORTI E3 PATCHBAY $799.00 |
|
|
Audio Space Mini-2004 Vacuum Tube Integrated Amplifier $699.00 |
|
|
Audio CD,Completely Yours : A Complete Mini-Album of Story, Songs and Rhymes, Pa $804.49 |
|
|
SPY Digital Audio Recorder Edic-mini Tiny16 A37 1200Hr Voice activated DVR+ Gift $769.00 |
|
|
★New Sarotech X10 Cocktail Audio Mini Component Digital Music Streamer (NO HDD) $799.99 |
|
|
Apogee Electronics Mini Me Mini-Me USB Audio Interface! $799.00 |
|
|
NEW Sony MUTEKI LBT-ZUX9 Mini Hi-Fi Stereo Audio Shelf System 1000W RMS MU-TE-KI $779.88 |
|
|
LIMITLESS RECORDING Edic-mini Solar 1200Hr SPY BUG portable audio recorder 8GB $740.00 |
|
|
dvr Edic-mini Tiny Solar 1200 Hours spy audio recorder surveillance tool USB 8GB $740.00 |
|
|
AUDIO ACCESSORIES TT PATCHBAY MINI SHORTI DB25 PATCHBAY $749.00 |
|
|
AUDIO ACCESSORIES 96 POINT TT PATCHBAY MINI SHORTI DB25 PATCHBAY FREE TT CABLES $749.00 |
|
|
MOJO AUDIO ULTRALOW-NOISE MAC MINI POWER SUPPLY – WORKS w/ ANY AGE MAC MINI $699.95 |
|
|
Professional Voice Recorder Edic-mini LCD A10 600Hr high-tech audio electronics $699.00 |
|
|
Avid Pro-Tools 10 + Mbox Mini 3, USB Comp. Audio Interface FREE NEXT DAY AIR! $699.00 |
|
|
*New* Extron MTP DA4 Video, Audio and/or Serial Link Mini Twisted Pair Dis-Amp $675.00 |
|
|
Hyundai Hmall GQ MINI HB Y CABLE Gyroquadratic Computer Audio MP3 IPOD CABLE $651.00 |
|
|
Audio Technica ATW 3110 Mini Headset Wireless System Beige BP892cW Free Ship! $640.00 |
|
|
Audio Technica ATW 3110 Mini Headset Wireless w/ Black 892 Headset & Gator Case! $640.00 |
|
|
Audio Technica ATW 3110 Mini Headset Wireless System Black BP892cW Free Ship! $640.00 |
|
|
JL AUDIO HD600/4 AMP 4 CH 600 W HD SPEAKER AMPLIFIER $639.99 |
|
|
Digidesign Avid Mbox 3 Mini Audio Interface with Pro Tools 10 Software New $629.00 |
|
|
Avid MBox 3 Mini USB Intrfc W/ Pro Tools 9 Bundle USB Audio Interface – New $599.99 |
|
|
Cambridge Audio One+ Mini Receiver/CD/iPod Dock $599.00 |
|
|
Iei KINO-9453-R20 Iei Mb Kino-9453-r20 Intel Core2duo Vga Dvi Dualgbe Audio Mini $595.95 |
|
|
LIMITLESS RECORDING! SOLAR Digital audio recorder Edic-mini 600Hours SPY DVR 2GB $560.00 |
|
|
Rain Computers Event Mini Audio Computer Regular 886830328244 $594.15 |
|
|
Avid Pro-Tools 10 + Mbox Mini 3, USB Comp. Audio Interface $579.00 |
|
|
4CH Mini Car Camera Video Audio Standalone DVR Recorder $530.99 |
|
|
NEW AXIS 216FD-V IP/NETWORK MINI-DOME CAMERA POE/2-WAY AUDIO FROM DOME DEPOT $545.00 |
|
|
NEW AXIS 216FD IP/NETWORK MINI-DOME CAMERA POE/2-WAY AUDIO FROM DOME DEPOT $525.00 |
|
|
AVID MBOX MINI 3 HIGH END USB AUDIO INTERFACE FREE UPGRADE TO PRO TOOLS10 $539.00 |
|
|
SUPER SLIM SPY Voice Recorder Edic-mini Tiny B32 600Hours portable Audio DVR 4GB $499.00 |
|
|
New FIRESTONE AUDIO Big Joe 3 DAC Mini Integrated Amplifier + Worldwide Express $519.00 |
|
|
Mini 4 CH Video Audio Standalone Car DVR Recorder Vehicle H.264 D1 USB GPS $495.99 |
|
|
MICRO SPY Voice Recorder Edic-mini Tiny B22 300 Hours USB digital audio bug 2GB $450.00 |
|
|
SPY voice activated Recorder Edic-mini Tiny B26 300Hr Digital audio bug USB 2GB $450.00 |
|
|
Micro bug Audio Recorder Edic-mini Tiny B22 300 hours USB DVR hidden USB dvr 2GB $450.00 |
|
|
World’s smallest!!! voice recorder Edic-mini A31 300 hours Digital audio Spy Bug $450.00 |
|
|
NEW Blackmagic Design Mini Converter – AUDIO to SDI (PS Included) $479.99 |
|
|
NEW Blackmagic Design Mini Converter – SDI to Audio (PS Included) $479.99 |
|
|
MICRO SPY Voice Recorder Edic-mini Tiny16 B25 300Hr 2GB hidden digital audio USB $439.00 |
|
|
MICRO Voice Recorder Edic-mini Tiny16 B25 300Hr USB SPY Digital audio dictaphone $439.00 |
|
|
MICRO SPY Voice Recorder Edic-mini Tiny16 B25 300Hr USB sensitive audio gadget $439.00 |
|
|
Blackmagic Design Mini Converter, SDI to Audio #CONVMCSAUD $470.25 |
|
|
Blackmagic Design Mini Converter Audio to SDI CONVMCAUD $470.00 |
|
|
Digital Voice Recorder SPY Edic-mini Tiny16 A41 300 Hours PRO USB audio SPY BUG $429.00 |
|
|
LIMITLESS RECORDING! SOLAR Digital audio recorder Edic-mini 300Hours SPY DVR 2GB $419.00 |
|
|
SUPER SLIM SPY Voice Recorder Edic-mini Tiny B32 300Hours portable USB Audio DVR $419.00 |
|
|
EXTRA SMALL! micro voice recorder Edic-mini B21 300hr digital audio dvr spy tool $419.00 |
|
|
SUPER SLIM SPY Voice Recorder Edic-mini B32 300Hr portable Bug USB Audio DVR 2GB $419.00 |
|
|
10xTenvis Mini319 Indoor Security IP CMOS Camera 2Way Audio Free DDNS Night View $445.00 |
|
|
10xTenvis Mini319 Network Wireless IP CCTV Camera Dual Audio IR Night View 21LED $445.00 |
|
|
10xTenvis Mini319 Indoor Security IP WI-FI Camera Dual Audio Night Vision Alarm $445.00 |
|
|
10xTenvis Mini319 Indoor Security IP CMOS Camera Dual Audio Free DDNS Night View $445.00 |
|
|
10xTenvis Mini319 Indoor Security IP CMOS Camera Dual Audio Built-in Mic Monitor $445.00 |
|
|
10x Tenvis Mini319 Indoor Wireless IP WIFI Camera 2way Audio IR Night Vision LED $445.00 |
|
|
10xTenvis Mini319 Indoor Wireless IP WIFI Camera 2Way Audio Free DDNS IR Monitor $445.00 |
|
|
10xTenvis Mini319 Indoor Wireless IP WIFI Camera Dual Audio Free DDNS IR Monitor $445.00 |
|
|
10xTenvis Mini319 Indoor Security IP CCTV Camera 2Way Audio Free DDNS IR Monitor $442.00 |
|
|
Matrox MXO2 Mini/L HDMI/Analog Video and Audio I/O NEW $449.00 |
|
|
WHIRLWIND ELITE Medusa MINI 12 channel Audio Snake 100′ $427.99 |
|
|
1200 Watt Energy Speakers ESW-M8 Mini Subwoofer 1200 Watt ESWM8 8″ Cube Audio $384.99 |
|
|
2X Wireless WIFI Indoor IP Mini Camera 2 WAY AUDIO IR LED Security Night Vision $400.00 |
|
|
10 pcs/lot 520TVL Mini Security CCTV Audio Color Spy Camera with case 0.008lux $400.00 |
|
|
ARC AUDIO XXD 5080 5CH MINI AMP 400W SPEAKERS AMPLIFIER $399.99 |
|
|
10pcs/lot Mini 520TVL High Video Audio hidden Spy camera 0.008LUX Night vision $399.99 |
|
|
New TEAC SR-100i MP3 CDP iPhone iPod Docking Mini Audio + Express Free Shipping $399.90 |
|
|
New Energy Speakers ESW-M8 Mini Subwoofer 1200 Watt ESWM8 8″ Micro Cube Audio $379.99 |
|
|
4CH Real Time Mobile Mini Car DVR Video Audio Recorder 32GB D1 $368.07 |
|
|
New TEAC SR-3L MP3 CDP iPhone iPod Docking Mini Audio + Express Free Shipping $394.99 |
|
|
Whirlwind MINI Medusa 12 Channel Audio Sub Snake 100ft $391.80 |
|
|
Whirlwind Medusa MS-12-M-NR-100 MINI12 Channel Audio Snake Cable 100ft $391.80 |
|
|
ARC AUDIO KS125.4 MINI AMP NEW 4CH 500 WATT AMPLIFIER $389.99 |
|
|
10pcs/lot Super Mini 520TVL CCTV Security Audio&Video Spy Camera 0.008Lux $379.99 |
|
|
F/S NEW JVC Victor HA-FX700 Stereo Mini-Headphones Audio Music Free EMS Shipping $379.97 |
|
|
Audio-Technica AT897 – Shotgun Microphone Kit with Mini Cable AT-897 $379.95 |
|
|
Stereo Mini-Headphones Audio Music JVC Victor HA-FX700 NEW Free EMS Shipping $379.00 |
|
|
JVC Victor HA-FX700 Stereo Mini-Headphones Audio Music NEW Free EMS Shipping $379.00 |
|
|
NEW JVC Victor HA-FX700 Stereo Mini-Headphones Audio Music Free Shipping #232 $379.00 |
|
|
Mini presentation Projector VGA TF A/V 800×600 For Laptops Computer Video Audio $378.99 |
|
|
Mini presentation Projector VGA TF A/V 800×600 For Laptops Computer Video Audio $378.99 |
|
|
Mini presentation Projector VGA TF A/V 800×600 For Laptops Computer Video Audio $378.99 |
|
|
04 05 06 07 08 MINI COOPER AUDIO EQUIPMENT $350.00 |
|
|
WHIRLWIND ELITE Medusa MINI 12 channel Audio Snake 75ft $373.29 |
|
|
RE AUDIO XTX1500.1 XTX SERIES MONO CLASS D FULL DIGITAL AMPLIFIER (MINI) $367.99 |
|
|
JVC Victor HA-FX700 Stereo mini headphone Wooden Earphones Audio Music $367.50 |
|
|
Whirlwind Mini-12-100 100ft 12ch Mini XLR Audio Snake $367.08 |
|
|
8x Tenvis Mini319 Indoor Security IP CMOS Camera 2Way Audio Free DDNS Night View $360.00 |
|
|
8x Tenvis Mini319 Indoor Wireless IP WIFI Camera 2Way Audio Free DDNS Night View $360.00 |
|
|
8x Tenvis Mini319 Indoor Wireless IP CMOS Camera 2Way Audio Free DDNS IR Monitor $360.00 |
|
|
8x Tenvis Mini319 Indoor Security IP WIFI Camera 2Way Audio Free DDNS IR Monitor $360.00 |
|
|
8x Tenvis Mini319 Indoor Wireless IP WIFI Camera 2way Audio IR Night Vision LED $360.00 |
|
|
8x Tenvis Mini319 Indoor Security IP WI-FI Camera Dual Audio Night Vision Alarm $360.00 |
