Audi to buy Ducati? (Autoblog)
Filed under: Performance, Audi, Earnings/Financials, Motorcycle
It’s no secret that Ducati, without question the most famous of all Italian
motorcycle manufacturers, is looking for a new owner. It’s also a well-known
fact that Volkswagen chairman Ferdinand Piech has long been interested in
adding Ducati to the VW Group’s already massive stable of brands.
Here’s where things get a bit muddy, though. According to a rather credible
sounding report from _CAR Magazine_ in the UK, the number one suitor for the
Ducati brand is, not Volkswagen, but Audi. Of course, Audi is owned by VW, so
it could be argued that Ducati would still be under the VW umbrella, but until
now, Audi has never been mentioned as a potential buyer.
If rumors are correct, Ducati is hoping for a total purchase price of 850
million euros, or about 1.1 billion dollars – but that figure includes 800
million euros of debt, meaning the actual sale price of the brand itself would
be just $65 million.
There are some intriguing synergies between Audi and Ducati that bear
investigation. For starters, Audi has a bit of motorcycle heritage already
with its former NSU and DKW brands. Second, Ducati …
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