Jack Daniel’s marketing magic (Money)
How the Tennessee whiskey in the square bottle, became a global megabrand
without losing its small-town authenticity.
_Formerly the head of Procter & Gamble’s $8 billion advertising operation, Jim
Stengel — the ultimate marketing guru — is bringing a new message to the
masses. In his upcoming book, _Grow: How Ideals Power Growth and Profit at the
World’s Greatest Companies_, Stengel, in conjunction with Millward Brown
Optimor and the UCLA Anderson School MORE_
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